Bran-O · Distribution Intelligence

Lucknow  ·  15 Pin Codes  ·  11 Stores  ·  Q1 2025

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Insights · Distribution Intelligence
Indira Nagar: simultaneous stock-out on Swiggy + Reliance SMART — dual-channel pressure
→ Urgent replenishment required today
BigBasket covers 13/15 pins but has worst listing rank — 13 pins rank below inferior brands
→ Catalogue position fix = highest-ROI action
Blinkit covers only 7/15 pins — 8 uncovered pin codes with high growth potential
→ Activate listings to capture untapped reach
Top Insight Growth
📈 BigBasket 86.7% reach — best platform coverage
🚀 Zepto: +4 new listings this audit
⚠ Avg shelf share 20% — target 35%
🔴 5 active stock-outs across both channels
Q1 2025 · Lucknow
Filter by Platform
Online Channel
01 Online Coverage by Pin Code
⌕
PIN Area Blinkit Swiggy BigBasket Zepto Score
Available
Stock Out
Not Listed
02 Platform Reach
BigBasket
13 / 15 pins
Zepto
10 / 15 pins
Swiggy
9 / 15 pins
Blinkit
7 / 15 pins
⬡ Insight
BigBasket leads reach (13/15) but has worst listing rank. Blinkit has the highest growth potential — 8 uncovered pin codes to activate.
03 Summary
39
Active listings
3
Online stock-outs
65%
Avg online coverage
BB×13
Rank gap (BigBasket)
04 Availability Heatmap
hover cells
Blinkit
Swiggy
BigBskt
Zepto
Available
Stock Out
Not Avail
05 Platform Bar Chart
Available
Stock Out
Not Avail
06 Listing Quality Flags
Pin codes where Bran-O ranks below inferior brands
BigBasket
13
Zepto
8
Blinkit
3
Swiggy
2
⬡ Priority Action
BigBasket has widest reach but worst listing rank across 13 pins. Catalogue position optimisation = highest-ROI action.
07 Pin Code Push Priority (Coverage Score 0–4)
Urgent (≤1.5)
Needs push
Good
Strong
Offline Channel
08 Modern Trade Shelf Presence
Cmp = competitor brands on shelf
Store Area Status Shelf % Cmp
Available
Stock Out
Not Stocked
Not in Inventory
09 Offline Survey Grid
10 Offline Summary
6
Stocked stores
2
Active stock-outs
2
Not stocked
20%
Avg shelf share
11 Stock-Out Tracker
5 active
Online
Swiggy
Indira Nagar (226016)
Online
Swiggy
Mahanagar (226022)
Online
Zepto
Chowk / Sadatganj (226003)
Offline
Spencers
Jankipuram Extension
Offline
Reliance
Indira Nagar
⚡ Critical Alert
Indira Nagar has simultaneous stock-out pressure online (Swiggy) + offline (Reliance SMART). Urgent replenishment required.
12 Shelf Share by Store
13 Competitor Count on Shelf